In 2014, Vincent Ribat created RUE DE VERNEUIL, address of his parisian studio from where he launched his bags & accessories line.

The brand is characterized by its nonconformist elegance coming straight from references in fashion & architecture. It offers gorgeous, vibrantly coloured bags and clutches, a perfect blend of sophistication and playfulness.

It also draws its codes from the famous american "tool" bag, the useful bag that appeared in the 50's.